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UX design agency- An Intro

Posted by on Nov 1, 2018 in Business, Computers and Internet | Comments Off on UX design agency- An Intro

Simplicity is the most sought after criteria for designers and professionals when it comes to enhancing UX (user experience). There are some features and functionality whose absence make the smartphone simpler but limit capability.Simplicity aims to limit clicks, hits, levels, and disruption in user interface (UI) by applying various designing techniques. Techniques focus on merging, reducing, and abolishing elements which could make the design, product, and widget simpler. (1)

Too Simple (2)

Sometimes the quest for simplicity destroys the very purpose and makes the design ambiguous and impertinent. Certain mobile apps displaying fairly simple gestures for navigation might simply get ignored by users who would rather feel more comfortable with an explained button or widget. Not providing the option of warning or double asking/checking before performing an operation might aim at enhancing simplicity of operation, but end up being disastrous if the app or service is used to delete files/folders. An accidental operation in such cases without an undo option can end up creating a mess instead of simplicity.Simplicity may again lead to irritability when the country listing is provided alphabetically; with more than 200 countries showing in the drop down menu, a user residing in a country beginning with ‘Y’ would surely not find the UI simple to use. Checkout¬†http://stotion.com/ for more info.

Complexity is Desired (3)

Technology companies like Apple and Google are offering complicated features and functionality with ease to use capability (simplicity) and ruling the technology arena. The field of user experience (UX) has been growing exponentially because the beauty of complexity is appreciated and accepted. Simplicity in true sense would mean convenient to handle features in the user. It certainly does not mean doing away with important and guiding features which make comprehension difficult.

Goals of Simplicity

Simplicity should aim at fulfilling two basic goals: the user’s expectations and the needs of the business. Designing with simplicity, keeping these two goals into consideration, results in a rewarding user experience. Simplicity is not an end in itself but a means to fulfill the end which is ease of use. Simplicity should always come after ease and not before as the aim is to fulfill the two goals.

Designer’s Dilemma (4)

The designer has to face a dilemma here, as the users demand both complexity and ease of use together. The designer has to manage the perfect mix and match of complexity and simplicity and provide the better of the two to its user for enriched user experience. As easy as it may sound, it is quite difficult, as the designer has to apply the correct design techniques and work with complexity to design something which is simple and easy to use.


Overdoing conciseness is harmful for the user experience and creates more issues than we intend to resolve. Using little explanation to define the concept or inform the users might backfire. A small button without any literal message may look tidy and remain free of translation into several languages, but might risk appearing bottomless. A message which reads “4m ago” is concise but unclear, as compared to a message which says “4 min ago”. Communication should not be too puzzling for users. Displaying self explanatory buttons instead of the normal minimal word buttons such as “OK” and “Cancel” is a better design option and can save the users from effects of unread actions. Simplicity can also be promoted by using images conveying messages. They can be used as button headings as they easily capture attention span and appear less cluttered as compared to long descriptions. (5)

Simplicity Should Involve Context

Context would allow familiarity and prevent users from being confused and lost. To promote simplicity, context cannot be done away with. The goal should be to make users aware of their actions, their surroundings, and environment when interacting with technology. This provides a sense of ease and sets the tone of expectation. Examples include Apple OS and Microsoft Office Ribbon.

Guidance through Patterns

General user behavior such as swiping, holding, and scrolling have become deeply engraved habits now. When experimenting with a new pattern it is important to guide the users as much as possible. Comprehension should not be compromised for simplicity. Using progressive disclosures to explain a complicated process is perfectly fine and does not lower the simplicity quotient of the design.

(6)In the end it can be noted that simplicity thrives with complexity. Simplicity can be refined and presented with the perfect mix of complexity without compromising the comprehension, strategic design criteria, and supports users to have the best possible user experience.

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